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18
May 2016
Posted by World Telecom & Surveillance, Inc.   -   in Communication   -   Comments Off on Taking Your Business Online: The Pros and Cons

Business Internet Redding CAIt’s no secret that online businesses are booming. Almost every day, we hear stories of internetpreneurs who struck gold. It’s true that almost anything can be sold online these days, but, as a business owner, you want to know whether or not it will benefit your business and what the costs will be. For instance, will you need to spend more of your budget on Redding business internet services to plan for extra traffic to your site?

Getting Online

If your business is a brick and mortar business, think about what you could sell online to boost your business. Can you sell widgets, a training program, a special sauce recipe, or perhaps even an entire cookbook that relates to your business? Clothing stores, especially, benefit from this type of business model. With millions of customers preferring to shop online, it’s important to tap into this market. Even businesses in service industries can sell things online. A plumber could sell products that benefit septic systems. A dance studio can sell an online training series.

The Pros

When you’re selling online, it doesn’t matter where your business is located. It can be in an out-of-the-way location, but online customers won’t care about that. Your profits won’t be limited by your location.

When you’re selling online, you can reach customers around the globe. Perhaps someone in Switzerland would be interested in purchasing your custom jewelry or purchasing your eBook on choosing the right paint colors for her home.

When you’re selling online, you have less overhead. You won’t need to buy additional office space, office supplies, and company vehicles (unless you’re selling a lot of ). Yes, the extra cost of business internet to host your training videos or to store all those product photographs will quickly be overtaken by your rising profits.

The Cons

Sometimes, people want to see, touch, smell, taste, or hear your product. A customer can zoom in on a product image online or read the description, but she won’t be able to feel the softness or sturdiness of the material.

Sometimes, it’s about the experience. A customer would rather read a book with text on paper than to strain his eyes looking at an iPad screen.

Sometimes, customers want to interact with a business in person. They want to talk to a real, live human being (and not a phone robot). Or they want to get advice on which car will suit their needs the best. The list goes on.

And for service industries, it’s just reality. You can’t cut hair online. You can’t fix a toilet online. And you can’t build a house online (although you could sell house plans online).

As a business owner, there’s no limit to the profits you can make when you take a business online. You might just need a bit more business internet at your Redding location.

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